NBCC 2023-2028 Strategic Plan
Overview
The NBCC 2023–2028 Strategic Plan was built around the theme Going Beyond, allowing the visual language established with the Mobile Training Centre to extend into a major institutional publication.
We opted for a clean, minimal, and bold design that made the content easy to engage with while reinforcing the message of forward momentum and collective growth.
Role
Lead designer, editorial layout, typographic system, publication design, print production
Deliverables
Strategic plan
(multi-page publication)Digital PDF version
Key design decisions
-
The layout was built to make dense, strategic content easier to scan and understand, using consistent headings, strong typographic hierarchy, and repeatable information patterns.
-
Templates and repeatable page patterns kept the document cohesive and allowed the content to expand without breaking the design.
-
The plan uses deliberate spacing, callouts, and typographic rhythm to make long-form strategic content feel approachable and easy to read.
-
The design reinforces NBCC’s broader narrative by extending the same visual language across campaign and institutional communications.
Outcome
A confident, modern strategic plan that supports long-term institutional use while making complex information easier to engage with and navigate.