University of Fredericton Brand Book
Overview
The University of Fredericton Brand Book was developed to introduce the refreshed brand and provide a clear framework for consistency across voice, tone, messaging, design, and photography.
Created using the university’s updated style of bold minimalism, the brand book was designed to support clear, consistent execution across teams and deliverables.
Role
Lead designer, brand documentation, layout system, typography and hierarchy, design standards
Deliverables
Brand book
(internal guideline document)Visual system documentation (voice, tone, messaging, design, photography)
Key design decisions
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The document was structured for real-world internal use, with clear navigation, readable hierarchy, and layouts that make key standards easy to find quickly.
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Typography, spacing, layout rules, and photography guidance were presented as repeatable patterns to support consistency across teams.
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The design reflects the updated brand style while keeping the content clean, legible, and easy to apply.
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The brand book was created to support consistency across print, web, social, and internal templates, not just one-off marketing materials.
Outcome
A clear, modern brand book that introduces the refreshed identity and gives the university a practical framework for consistent communication across departments and channels.