2024 Dooryard Arts Festival
Overview
The Dooryard Arts Festival is a celebration of music and art held annually in Woodstock, NB.
Leaning into the event’s folksy charm, I developed a warm and welcoming visual identity that plays with the idea of the “dooryard” and translates seamlessly across media formats.
Role
Designer, visual identity, illustration, campaign rollout across print and digital
Deliverables
Festival identity system
Posters and print materials
Digital and social assets
Key design decisions
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The identity was built around the idea of the dooryard as a welcoming space, creating a visual tone that feels local, friendly, and community-focused.
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Typography and illustration choices were designed to feel inviting and human, while still being bold enough to stand out.
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The visual system was designed to scale across posters, digital assets, and event materials without losing clarity or consistency.
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The system supports variation across assets while maintaining a recognizable look across the full festival campaign.
Outcome
A welcoming, recognizable festival identity that captures the spirit of the event and works consistently across both print and digital formats.