Craft Brewing
Tide House Brewing Company
Created for Tide House Brewing Company in Halifax, Nova Scotia, these beer labels reflect the brewery’s DIY, punk-inspired approach to craft beer.
Combining bold graphics, illustration, and typography, each label was created to capture the character and personality of a specific beer while serving as a strong visual representation of its name and style.
The result is a varied collection of packaging that balances consistency with individuality, creating a distinctive visual identity that reflects the spirit of the brewery.
Role
Label designer, illustration, typography, layout, print production
Deliverables
Label design
Illustration
Typography
Final print-ready production files
Think Brewing Company
This selection of beer labels was created for Think Brewing Company in Harvey, New Brunswick and represents the final evolution of the brewery’s packaging as it transitioned from bottles to 473 mL cans.
Using bold graphics, colour, and simplified forms inspired by the brewery’s rural setting, each design was developed to create a strong shelf presence while remaining recognizable across an expanding product line.
The result is a cohesive collection of packaging that helped establish a distinctive visual identity during a period of rapid growth within the craft beer industry.
Role
Label designer, illustration, typography, layout, print production
Deliverables
Label design
Illustration
Typography
Final print-ready production files
Picaroons
Developed in support of the launch of Picaroons’ 506 Logger six-pack release, this project focused on extending an established brand across a range of promotional materials.
Using existing packaging artwork as a foundation, posters, signage, and coasters were created to support the product launch and increase visibility at retail.
The result is a cohesive campaign that extends the brand beyond the packaging while maintaining consistency across multiple promotional touchpoints.
Role
Graphic designer, typography, layout, print production
Deliverables
Graphic design
Typography
Layout
Final print-ready production files
Key design decisions
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Each label and promotional piece was created to attract attention in competitive retail and event environments, using bold graphics, strong contrast, and clear visual hierarchy to create immediate impact.
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Visual concepts were developed to reflect the character, name, or story behind each beer, helping individual products feel unique while remaining connected to the overall brand.
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Illustration, iconography, and graphic elements were used to create memorable visual identities that helped communicate ideas, reinforce brand character, and support product recognition.
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Whether designing labels, posters, signage, or promotional materials, visual elements were developed to work together as part of a larger system, creating consistency across products and applications.
Outcome
A collection of brewery packaging and promotional materials that combines illustration, branding, and graphic design to create memorable and recognizable experiences both on the shelf and beyond it.