Coastline Pizza
Overview
Coastline Pizza approached me to design a logo for their signature Detroit-style pizza.
Inspired by the rectangular shape of the pizza and the “coastline” between the cheese and crust, I created a jagged rectangular frame that reflects both the product’s geometry and the negative space that defines its unique character.
Role
Designer, logo concept development, typography, final production files
Deliverables
Primary logo mark
Logo variations for print and digital use
Files for signage, packaging, and merchandise applications
Key design decisions
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The logo is directly inspired by the Detroit-style pizza shape and the “coastline” edge that makes it distinctive.
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The jagged frame creates a recognizable shape that feels unique and memorable without being complicated.
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The mark was built to reproduce clearly across packaging, signage, social media, and merchandise.
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The final design holds up at small sizes while still having character at larger applications.
Outcome
A distinctive logo that connects directly to the product and has been successfully applied across customer-facing touchpoints, including signage, packaging, and merchandise such as hats, t-shirts, and staff uniforms.