Brian Setzer Orchestra
Overview
The Brian Setzer Orchestra Live 12” EP was created as a special Record Store Day release to celebrate the band’s 25th anniversary. Working closely with the record label, we developed a bold, energetic visual direction that captures the band’s distinctive flair and dynamic stage presence.
Elements from the design were later adapted for a commemorative t-shirt and a promotional poster for a performance at the Hollywood Bowl.
Role
Designer, packaging design, art direction, print production, adaptation across formats
Deliverables
12” EP packaging design
Core artwork and graphic elements for extended use
Key design decisions
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The visual direction focused on movement, rhythm, and stage presence, bringing the band’s personality into the packaging.
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Typography and graphic elements were designed to stay consistent across the EP packaging and supporting materials.
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The design was built to reproduce with impact in physical formats, with close attention to detail, scale, and production requirements.
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Elements from the packaging design were later adapted for a commemorative t-shirt and a promotional poster for a performance at the Hollywood Bowl.
Outcome
A bold Record Store Day release design that successfully extended beyond packaging into merchandise and promotional materials, creating a cohesive visual presence across multiple touchpoints.