NBCC 2025 Open House
Overview
NBCC’s Open House, held each fall and winter, is a key element of the college’s recruitment strategy.
The goal was to create a standout visual system that could adapt across print and digital platforms in multiple sizes and formats.
Role
Lead designer, campaign concept, visual system design, multi-format production
Deliverables
Campaign visual system
Print and large-format assets
Digital and social assets
Key design decisions
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The system was built to work in everything from posters and signage to small digital placements, without losing impact or readability.
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Typography and layout were structured to keep key information clear at a glance, even in crowded or fast-moving environments.
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The visual approach was designed to support repeat use across multiple Open House events while staying fresh and recognizable.
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Assets were designed with practical production needs in mind, supporting quick adaptation across formats and channels.
Outcome
A flexible Open House campaign system that supports NBCC recruitment across print and digital channels, with a bold look built for real-world execution.