FirstOntario Performing Arts Centre
Overview
The FirstOntario Performing Arts Centre brand refresh focused on creating a cohesive visual identity across publications, marketing materials, and everyday communications. We developed a clean, contemporary design system that strengthened brand consistency while improving clarity, accessibility, and flexibility across print and digital applications.
Role
Lead designer, brand refresh, visual identity development, publication design, marketing collateral, print and digital production
Deliverables
Brand guidelines
Season brochure (multi-page publication)
Promotional marketing materials (print and digital)
Business cards and stationery
Digital advertising and social media assets
Key design decisions
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The brand refresh established a unified visual language across publications, promotional materials, and everyday communications, creating a more consistent and recognizable identity across print and digital applications.
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A refined typographic system established clear hierarchy and improved readability across a range of formats, balancing bold, contemporary headlines with accessible, functional body typography.
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The updated colour system introduced a more considered approach to colour, creating visual consistency while allowing individual performances, programs, and campaigns to maintain their own character.
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The refreshed identity was applied across the season brochure, brand guidelines, business cards, stationery, and promotional materials, translating the updated visual system into practical tools for everyday use.
Outcome
A cohesive, contemporary brand identity that strengthens PAC’s visual consistency across publications, marketing materials, and everyday communications while improving clarity, accessibility, and recognition across print and digital applications.